Elio Fiorucci was born in Milan on 10 June 1935, son of a shoe shop owner.
One day in 1962, Elio came up with the idea of making galoshes in bright primary colours whilst working at his father's shop.
The following month Rizzoli launched a book simply entitled Fiorucci to celebrate 50 years of the brand, with a forward by Oscar-winning director Sofia Coppola, who became a lifelong fan after discovering the New York store as a 12 year old in the early 80s.
Fiorucci plan to reopen a New York store next year, followed by one in Milan.
In January 1996 after a plea bargain, Elio Fiorucci was given a suspended jail sentence of 22 months for inflating the value of invoices to increase the value of the company to Carrera at the expense of his creditors.
Meanwhile the brand continued to thrive in Europe, and regained some of its former notoriety in 1995 with a poster campaign for its jeans featuring a naked woman's buttocks and pink furry handcuffs, which became instant bestsellers.
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