It doesn’t help that these algorithms are closely guarded trade secrets.
The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.
Of the 13 online daters I talked to for this article, only one believes algorithms can make successful matches. “I don’t believe that an algorithm can match me up, and I don’t want to match me up,” said Jason Feifer.
A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: "Jewish" and "journalist."Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.
A dating site is not a magic “fix” for your dating problems.
“If you don’t have a personality, it’s going to come across in an email, a phone call, or across a table,” said Larry K., 46, who met his wife on nine years ago.
“I think there is a possibility [that these algorithms] could evolve to better predict long-term compatibility.