Our Digital Insights research in Indonesia, Honduras, and Palestine emphasized the popularity of Facebook and FB Messenger in the marginalized communities where DAI and other development implementers work.
Facebook’s answer, as of April 2014, was to grandfather Messenger in as a replacement to the traditional Facebook private messaging function on mobile phones, pushing users to download Messenger.
The result is that a lot of people have Messenger on their phones: somewhere around a billion, in fact.
Chatbots are a rapidly growing medium as businesses, governments, civil society organizations, and businesses come to understand the their potential.
Meanwhile, citizens/customers/constituents are becoming more comfortable communicating with the concept of chatbots through Facebook’s active efforts to promote successful bots.
Meanwhile, users’ enthusiasm is waning, as they find downloading apps and navigating between them a hassle.